Notes on quoting and running a service business
Why Flat-Rate Pricing Falls Apart on Custom Jobs
A flat per-square-foot or per-unit rate works fine until it doesn't, and the jobs where it fails are usually the ones costing you the most.
How Much Detail Actually Belongs in a Quote
Too vague and customers don't trust it. Too long and nobody reads it. Here's how to find the middle.
Turning a Phone Call Into a Proposal Without Retyping Everything
The call already has everything you need. The typing is the part slowing you down.
The Hidden Cost of Quoting From a Word Template
A template feels efficient. It's actually just a slightly faster way to do a slow thing.
What to Do When a Customer Wants a Quote Right Now
Urgent requests are where speed matters most and where most quoting processes fall apart the fastest.
Why an Embedded Quote Form Beats a Generic Contact Page
"Send us a message" gets you almost nothing useful. A form built for your trade gets you a real starting point.
What Homeowners Actually Look for Before They Say Yes to a Quote
It's rarely just the bottom-line number. Here's what tends to actually decide it.
How to Price a Job You've Never Done Before
No history to compare against and no room to guess wrong. Here's how to approach it.
The Difference Between a Lead and a Lead Worth Chasing
Not every form submission deserves the same amount of follow-up. Here's how to tell the difference early.
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